Data driven AI and ML
Developing a data driven decision making strategy

We are in the age of data. The explosion of data has enabled it to become a commodity that sees data heralded as the new oil. But how many companies have successfully implemented a data driven decision making strategy? IBM

You can’t just throw data at the problem: Why a focus on accelerated insight is key to category growth

How applying greater focus to the insight, rather than data, can stimulate category growth in FMCG.