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You can’t just throw data at the problem: Why a focus on accelerated insight is key to category growth
BlogReading Time: 3 minutesCategory growth is seldom a ‘given’. Certainly, the Covid crisis has resulted in winners and losers. Gains in the Home
Cultivating an Insights Democracy – the new role of Insights leaders?
BlogReading Time: 3 minutesThe function of an insights department has always been linked to empowerment, connecting decision-makers with the inspiration or the understanding
Insights for all, on-demand: the new normal to stimulate revenue growth?
BlogReading Time: 3 minutesDemocratisation of Insight Data abounds in FMCG organisations, yet real insight is a precious resource. As mentioned in our previous
FMCG Insights-on-Demand: a future fantasy or an unexplored utopia?
BlogReading Time: 3 minutesThe Fast-Moving Consumer Goods industry is exciting, yet volatile. The pace of change means that it is imperative that decision-makers