I N T E R R O D A T A

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The Insights industry: The 3 factors leading its transformation in FMCG

The insights industry has experienced a rapid transformation in the last 20 years. This article outlines the three main causal factors and what can the FMCG industry can do to keep pace with these changes.

Data driven AI and ML
Developing a data driven decision making strategy

We are in the age of data. The explosion of data has enabled it to become a commodity that sees data heralded as the new oil. But how many companies have successfully implemented a data driven decision making strategy? IBM

You can’t just throw data at the problem: Why a focus on accelerated insight is key to category growth

How applying greater focus to the insight, rather than data, can stimulate category growth in FMCG.

Laser focus on insights for category growth
Cultivating an Insights Democracy – the new role of Insights leaders?

How Insights leaders can create an insights-driven culture in FMCG organisations through cultivating an insights democracy.

Insights for all, on-demand: the new normal to stimulate revenue growth?

How could democratising insights help boost revenue growth in FMCG?

FMCG Insights-on-Demand: a future fantasy or an unexplored utopia?

Generating manual FMCG insights is hard. This article helps explain where FMCGs can optimise the way their organisation generates and deploys insights.