Mind The Gap: using data stories to address the void between what you think you know and what is really happening in your business

What is the Gap? In 2018, Swedish professor Hans Rosling, with his son and daughter-in-law, published a book called Factfulness. The full title is actually “Factfulness: Ten Reasons We’re Wrong About the World – and Why Things Are Better Than

Competitive Advantage: How to win key brand battles in FMCG

Modernising insights is a key strategic move to unlocking revenue growth in FMCG. We dive into how you can build advantage over competitors by taking unfamiliar paths through data.

data architechture
How do organisations build a modern data architecture to meet their current and future needs?

Data architechture might sound confusing but with the right knowledge it is something that all organisations can reap the benefits of.

Shelves after a range review
Supercharge your Range Review: How we worked with CCEP to optimise their range recommendations

Range reviews take place periodically between suppliers and retailers. Understanding how to optimise your ranging decisions is paramount to boosting sales. This case study details how we tackled this challenge alongside CCEP.

Data analytics industry terms that you should know

What actually is machine learning? Is there a difference between predictive and prescriptive analytics? How does big data differ from just data? Check out the terms you need to know to start understanding the powerful industry of data analytics.

A picture of a user of statistical modelling
Using data modelling to win the Category in FMCG

Intelligent modelling is utilised across many industries. Learn how modelling is utilised, and can be utilised, in FMCG to beat the competition and win the category.

Image depicting data and analytics trends
The data & analytics trends that business leaders need to be aware of

Data analytics has become a common term used amongst business leaders. It is a huge industry that is growing and changing all the time. This article will outline how the data & analytics trends have changed in recent years.

Image depicting insights industry research
The Insights industry: The 3 factors leading its transformation in FMCG

The insights industry has experienced a rapid transformation in the last 20 years. This article outlines the three main causal factors and what can the FMCG industry can do to keep pace with these changes.

Data driven AI and ML
Developing a data driven decision making strategy

We are in the age of data. The explosion of data has enabled it to become a commodity that sees data heralded as the new oil. But how many companies have successfully implemented a data driven decision making strategy? IBM

You can’t just throw data at the problem: Why a focus on accelerated insight is key to category growth

How applying greater focus to the insight, rather than data, can stimulate category growth in FMCG.