Blog Archives - Interrodata

Blog

January 13, 2022

10 Jan 2022

Sales Insights: Turning Data Analysis Upside Down

Trying to get to meaningful Insights from Continuous FMCG Data has always been a time-consuming job, especially when you are looking across several categories and trying to combine multiple datasets such as...

Dan Damley-Jones

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Blog, Industry

November 23, 2021

03 Nov 2021

Unleash the potential of your people and your data – and show results within weeks

Introduction A whopping 80% of data in FMCG never gets analysed or utilised. A report from Deloitte and Forbes showed that vast swathes of data that’s currently being purchased by FMCGs is sitting idle. In a...

Alec Grant

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Analytics, Blog, Data, Food for thought, Technology

December 8, 2021

08 Aug 2021

Mind The Gap: using data stories to address the void between what you think you know and what is really happening in your business

What is the Gap? mind the gap: In 2018, Swedish professor Hans Rosling, with his son and daughter-in-law, published a book called Factfulness. The full title is actually “Factfulness: Ten Reasons We’re Wrong About the World...

Dan Damley-Jones

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Blog, Industry, Insights

November 23, 2021

08 Aug 2021

Competitive Advantage: How to win key brand battles in FMCG

Winning with Customers? FMCG firms often have well resourced Category & Sales teams with the aim of building strong, productive relationships with retailers. This is mutually beneficial as the supplier sells more of their product and...

Alec Grant

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Analytics, Blog, Data, Technology

November 23, 2021

08 Aug 2021

How do organisations build a modern data architecture to meet their current and future needs?

Introduction data architecture data architecture: A few years ago Forbes stated that there are 2.5 quintillion bytes of data created every day. In that same article they also said that 90% of the world’s data was...