What is the Gap? In 2018, Swedish professor Hans Rosling, with his son and daughter-in-law, published a book called Factfulness. The full title is actually “Factfulness: Ten Reasons We’re Wrong About the World – and Why Things Are Better Than
Modernising insights is a key strategic move to unlocking revenue growth in FMCG. We dive into how you can build advantage over competitors by taking unfamiliar paths through data.
Data architechture might sound confusing but with the right knowledge it is something that all organisations can reap the benefits of.
Range reviews take place periodically between suppliers and retailers. Understanding how to optimise your ranging decisions is paramount to boosting sales. This case study details how we tackled this challenge alongside CCEP.
What actually is machine learning? Is there a difference between predictive and prescriptive analytics? How does big data differ from just data? Check out the terms you need to know to start understanding the powerful industry of data analytics.
Intelligent modelling is utilised across many industries. Learn how modelling is utilised, and can be utilised, in FMCG to beat the competition and win the category.
Data analytics has become a common term used amongst business leaders. It is a huge industry that is growing and changing all the time. This article will outline how the data & analytics trends have changed in recent years.
The insights industry has experienced a rapid transformation in the last 20 years. This article outlines the three main causal factors and what can the FMCG industry can do to keep pace with these changes.
We are in the age of data. The explosion of data has enabled it to become a commodity that sees data heralded as the new oil. But how many companies have successfully implemented a data driven decision making strategy? IBM
How applying greater focus to the insight, rather than data, can stimulate category growth in FMCG.