Modernising insights is a key strategic move to unlocking revenue growth in FMCG. We dive into how you can build advantage over competitors by taking unfamiliar paths through data.
Range reviews take place periodically between suppliers and retailers. Understanding how to optimise your ranging decisions is paramount to boosting sales. This case study details how we tackled this challenge alongside CCEP.
Intelligent modelling is utilised across many industries. Learn how modelling is utilised, and can be utilised, in FMCG to beat the competition and win the category.
The insights industry has experienced a rapid transformation in the last 20 years. This article outlines the three main causal factors and what can the FMCG industry can do to keep pace with these changes.
How Insights leaders can create an insights-driven culture in FMCG organisations through cultivating an insights democracy.
How could democratising insights help boost revenue growth in FMCG?
Generating manual FMCG insights is hard. This article helps explain where FMCGs can optimise the way their organisation generates and deploys insights.