Competitive Advantage: How to win key brand battles in FMCG

Modernising insights is a key strategic move to unlocking revenue growth in FMCG. We dive into how you can build advantage over competitors by taking unfamiliar paths through data.

Image depicting insights industry research
The Insights industry: The 3 factors leading its transformation in FMCG

The insights industry has experienced a rapid transformation in the last 20 years. This article outlines the three main causal factors and what can the FMCG industry can do to keep pace with these changes.

Laser focus on insights for category growth
Cultivating an Insights Democracy – the new role of Insights leaders?

How Insights leaders can create an insights-driven culture in FMCG organisations through cultivating an insights democracy.