Developing a data driven decision making strategy
We are in the age of data. The explosion of data has enabled it to become a commodity that sees data heralded as the new oil. But how many companies have successfully implemented a data...
Blog
You can’t just throw data at the problem: Why a focus on accelerated insight is key to category growth
Category growth is seldom a ‘given’. Certainly, the Covid crisis has resulted in winners and losers. Gains in the Home Channel have sometimes been offset by losses Away from Home. Category Management is all about...
Cultivating an Insights Democracy – the new role of Insights leaders?
The function of an insights department has always been linked to empowerment, connecting decision-makers with the inspiration or the understanding that is needed to make smart choices for business growth.
The challenge for leaders now is...
Insights for all, on-demand: the new normal to stimulate revenue growth?
Democratisation of Insight
Data abounds in FMCG organisations, yet real insight is a precious resource. As mentioned in our previous article, one of the biggest constraints on the development of performance insight is the human capital...
FMCG Insights-on-Demand: a future fantasy or an unexplored utopia?
The Fast-Moving Consumer Goods industry is exciting, yet volatile. The pace of change means that it is imperative that decision-makers are equipped with the right insight at the right time. This flow of FMCG insights...