Mind The Gap: using data stories to address the void between what you think you know and what is really happening in your business

What is the Gap? In 2018, Swedish professor Hans Rosling, with his son and daughter-in-law, published a book called Factfulness. The full title is actually “Factfulness: Ten Reasons We’re Wrong About the World – and Why Things Are Better Than

You can’t just throw data at the problem: Why a focus on accelerated insight is key to category growth

How applying greater focus to the insight, rather than data, can stimulate category growth in FMCG.