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Food for thought

Home » Archive by Category "Food for thought"
author-avatar Alec Grant
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Analytics, Blog, Data, Food for thought, Technology
December 8, 2021
08 Aug 2021

Mind The Gap: using data stories to address the void between what you think you know and what is really happening in your business

What is the Gap?  mind the gap: In 2018, Swedish professor Hans Rosling, with his son and daughter-in-law, published a book called Factfulness. The full title is actually “Factfulness: Ten Reasons We’re Wrong About the World...
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category growth
author-avatar David Boon
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Blog, Category Development, Food for thought
November 23, 2021
08 Aug 2021

You can’t just throw data at the problem: Why a focus on accelerated insight is key to category growth

Category growth is seldom a ‘given’. Certainly, the Covid crisis has resulted in winners and losers. Gains in the Home Channel have sometimes been offset by losses Away from Home. Category Management is all about...
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