Industry Archives - Interrodata

November 23, 2021

03 Nov 2021

Unleash the potential of your people and your data – and show results within weeks

Introduction A whopping 80% of data in FMCG never gets analysed or utilised. A report from Deloitte and Forbes showed that vast swathes of data that’s currently being purchased by FMCGs is sitting idle. In a...

Dan Damley-Jones

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Blog, Industry, Insights

November 23, 2021

08 Aug 2021

Competitive Advantage: How to win key brand battles in FMCG

Winning with Customers? FMCG firms often have well resourced Category & Sales teams with the aim of building strong, productive relationships with retailers. This is mutually beneficial as the supplier sells more of their product and...

James Sesemann

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Blog, Case Study, Industry

November 23, 2021

08 Aug 2021

Supercharge your Range Review: How we worked with CCEP to optimise their range recommendations

What is a Range Review? In effect, a Range Review is a meeting, or series of meetings, to analyse the effects of recent range implementations. These take place between representatives of the supplier and the retailer...

James Sesemann

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Blog, Category Development, Industry, Modelling

November 23, 2021

08 Aug 2021

Using data modelling to win the Category in FMCG

Broad overview of modelling in the world Modelling can mean a variety of things to different people, and to one person in different contexts. To one person it could mean showing off the latest fashion, to...

Dan Damley-Jones

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Blog, Industry, Insights

November 23, 2021

08 Aug 2021

The Insights industry: The 3 factors leading its transformation in FMCG

The insights industry was born approximately 100 years ago, Marketing departments in the media industry formed the first market research groups. They were largely a service function, doing merely what was requested of them. Traditional market...