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Tag Archives: category

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James Sesemann

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Blog, Category Development, Industry, Modelling

November 23, 2021

08 Aug 2021

Using data modelling to win the Category in FMCG

Broad overview of modelling in the world Modelling can mean a variety of things to different people, and to one person in different contexts. To one person it could mean showing off the latest fashion, to...

David Boon

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Blog, Category Development, Food for thought

November 23, 2021

08 Aug 2021

You can’t just throw data at the problem: Why a focus on accelerated insight is key to category growth

Category growth is seldom a ‘given’. Certainly, the Covid crisis has resulted in winners and losers. Gains in the Home Channel have sometimes been offset by losses Away from Home. Category Management is all about...