The insights industry has experienced a rapid transformation in the last 20 years. This article outlines the three main causal factors and what can the FMCG industry can do to keep pace with these changes.
How applying greater focus to the insight, rather than data, can stimulate category growth in FMCG.
How Insights leaders can create an insights-driven culture in FMCG organisations through cultivating an insights democracy.
How could democratising insights help boost revenue growth in FMCG?
Generating manual FMCG insights is hard. This article helps explain where FMCGs can optimise the way their organisation generates and deploys insights.