Our Viewpoints
Delve into our resources on the topics that matter when it comes to driving commercial impact from your data
Insight Transformation: Driving Commercial Impact
FeaturedInsights transformation has the potential to accelerate business performance – but needs to be led from the business need, not
Sales Insights: Turning Data Analysis Upside Down
BlogLarge Companies employ teams of insight specialists to undertake this work. They also use their market research agencies to do
Unleash the potential of your people and your data – and show results within weeks
BlogIntroduction A whopping 80% of data in FMCG never gets analysed or utilised. A report from Deloitte and Forbes showed
Mind The Gap: using data stories to address the void between what you think you know and what is really happening in your business
AnalyticsWhat is the Gap? mind the gap: In 2018, Swedish professor Hans Rosling, with his son and daughter-in-law, published a
Partner News: Interrodata® Joins NielsenIQ Connect Partner Network to Launch AI-Powered Insight Platform for FMCG & Retail Industries
FeaturedNew ‘IDA’ Platform Sets Benchmark for Fast-Acting, User-Friendly, Commercial Guidance LONDON, June 9, 2021 /PRNewswire/ — Today, Interrodata®, the UK-based market analytics experts
Competitive Advantage: How to win key brand battles in FMCG
BlogWinning with Customers? FMCG firms often have well resourced Category & Sales teams with the aim of building strong, productive