Our Viewpoints
Delve into our resources on the topics that matter when it comes to driving commercial impact from your data
Insight Transformation: Driving Commercial Impact
BlogReading Time: 6 minutesInsights transformation has the potential to accelerate business performance – but needs to be led from the business need, not
Sales Insights: Turning Data Analysis Upside Down
BlogReading Time: 2 minutesLarge Companies employ teams of insight specialists to undertake this work. They also use their market research agencies to do
Unleash the potential of your people and your data – and show results within weeks
BlogReading Time: 4 minutesIntroduction A whopping 80% of data in FMCG never gets analysed or utilised. A report from Deloitte and Forbes showed
Mind The Gap: using data stories to address the void between what you think you know and what is really happening in your business
AnalyticsReading Time: 4 minutesWhat is the Gap? mind the gap: In 2018, Swedish professor Hans Rosling, with his son and daughter-in-law, published a
Partner News: Interrodata® Joins NielsenIQ Connect Partner Network to Launch AI-Powered Insight Platform for FMCG & Retail Industries
FeaturedReading Time: 2 minutesNew ‘IDA’ Platform Sets Benchmark for Fast-Acting, User-Friendly, Commercial Guidance LONDON, June 9, 2021 /PRNewswire/ — Today, Interrodata®, the UK-based market analytics experts
Competitive Advantage: How to win key brand battles in FMCG
BlogReading Time: 3 minutesWinning with Customers? FMCG firms often have well resourced Category & Sales teams with the aim of building strong, productive